Transcript
Cleaning Up Industry
Dr. Leah Stokes
00:02I am Dr. Leah Stokes.
Dr. Katharine Wilkinson
00:04And I'm Dr. Katharine Wilkinson, and this is A Matter of Degrees.
Dr. Leah Stokes
00:11Today we're diving into a topic that probably doesn't come up a lot at dinner parties, but it's a super important part of addressing the climate crisis.
Dr. Katharine Wilkinson
00:21Without cutting pollution from this part of the economy. Hitting our climate targets is pretty much impossible, yet it's one of the areas that's been left on the back burner when it comes to decarbonization.
Dr. Leah Stokes
00:33I'm sure our listeners have seen those pie charts that split up pollution by sectors. You know, you've got transportation, electricity, agriculture buildings, but you can't forget that there's a whole big piece of the pie called industry.
Dr. Katharine Wilkinson
00:48That is what this episode is all about, the industrial piece of the pollution pie, and most importantly how we clean it up. But what exactly is industry?
Dr. Leah Stokes
00:59This is a big sector that is broad and complicated. So to help us unpack what's going on, I invited my friend and colleague at UC Santa Barbara, Dr. Eric Masanet, to come on the show. He is really one of the world leading experts on industrial decarbonization.
Dr. Eric Masanet
01:17Thanks, Leah. I am thrilled to be here.
Dr. Leah Stokes
01:20Eric and I are actually doing a research project on this very topic. We're looking at how to cut pollution from heavy industry and what policies can help us get there.
Dr. Katharine Wilkinson
01:30It's really great to have you on Eric, and I think we should start from the beginning. What exactly are we talking about when we say the industrial sector?
Dr. Eric Masanet
01:40The industrial sector covers the processing and production of pretty much all the physical stuff we need in our daily lives. We're talking about the materials that we literally build our society with, the cement and steel for buildings and bridges, all the goods we use every day like cars or computers, and all of the manufacturing of these materials and goods is responsible for about a quarter of all direct greenhouse gas emissions in the United States.
Dr. Katharine Wilkinson
02:07Alright, let's get into action. What is actually being done to clean up the industrial sector?
Rebecca Dell
02:13So this is a very, very diverse sector, but weirdly, a huge portion of the emissions come from just a very, very short list of activities.
Dr. Leah Stokes
02:26That's Rebecca Dell. She's a Senior Director of the Industry Program at Climate Works.
Rebecca Dell
02:29Specifically two thirds of all the emissions from the industrial sector come from just three activities, making steel, making cement, and making chemicals.
Dr. Eric Masanet
02:41In our daily lives these industries are hard to see, but highly present.
Rebecca Dell
02:46I'll give you an example from my life. I live in the state of California. There are no steel mills in the state of California. The last traditional steel mill in the state of California closed before I was born. For me and my 40 million fellow Californians, you're never gonna interact with this industry. However, it's not like there aren't any cars in California. It's not like there aren't any buildings in California. It's not like our homes aren't full of appliances and all of those things are made out of steel, and so the steel came from somewhere. We are using the steel, we are interacting with it, we are benefiting from it, but we are not encountering the process that led to its creation in the first place.
Dr. Eric Masanet
03:30As downstream consumers, we typically don't think about where all those materials came from or the emissions that they created. And this lack of visibility is a huge reason why we haven't seen enough action to decarbonize this sector.
Dr. Leah Stokes
03:44We asked Rebecca about how we could start making some progress. What were some of the buttons we could push or levers we could pull to start driving decarbonization?
Rebecca Dell
03:54Let me give you an example from steel. When you make steel, mostly what you're doing is making iron. The way we do that today is with coal. We use these things called blast furnaces and it's almost a ton of coal per ton of steel that is required. And what that corresponds to is about two tons of CO2 per ton of steel.
Dr. Leah Stokes
04:16To put it another way, these are like CO2 factories that also happen to make some steel. So we've gotta figure out another way to do this. There has to be some alternative.
Rebecca Dell
04:27Instead of using coal, we can use hydrogen, and if we use hydrogen, then the byproduct, it's not carbon dioxide, it's not CO2, it's H2O AKA water. So all that comes out of the stack would be water vapor.
Dr. Eric Masanet
04:43There are a lot of other solutions out there. For example, there's still a lot of room for improving energy efficiency in many plants and also just using materials much more efficiently. We can also think about decarbonizing with renewable forms of heat like bioenergy and you can capture a lot of the pollution before it even heads to the atmosphere. Lastly, one of my personal favorites is electrification.
Dr. Leah Stokes
05:05It's not just our homes or our cars that we can run on clean power and plug into the grid. We can do the same thing for big machines at these industrial facilities.
Dr. Eric Masanet
05:16Most of those machines, they're running on heat and that heat comes from burning fossil fuels and in a lot of factories we can electrify those processes.
Dr. Leah Stokes
05:25And once a factory is running on electricity, it can get even cleaner every year as the grid decarbonizes.
Dr. Eric Masanet
05:34But another huge reason that decarbonization is so behind schedule is just how complicated it is to make these changes.
Rebecca Dell
05:40When you're trying to think about decarbonizing these industries, it's not just a matter of like you've got a dirty piece of equipment and you're gonna swap out a clean piece of equipment for it.
Dr. Leah Stokes
05:52As Rebecca talked about, hydrogen is one potential solution to decarbonize steel plants, but it's never that simple.
Rebecca Dell
06:00When you swap out a coal furnace and swap in a hydrogen furnace, well now you don't need coal anymore. Instead you need hydrogen and you need a lot of it. And there's a very good chance that the whole reason that the steel mill was built in the place that it was built was because it was close to a coal mine. So is this steel mill going to have access to sufficient amounts of clean electricity? If you were going to fully electrify it and use a hydrogen steel making process, we would be talking about maybe three gigawatts of clean electricity that one steel mill would require to operate. To give your audience a sense of scale, a typical nuclear power station is one gigawatt. So we're talking about three nuclear power stations to run one steel mill.
Dr. Eric Masanet
06:49When we talk about industrial decarbonization, we're not talking about building out solar panels or buying a new EV. This is a huge interconnected system that has been operating this way for more than a century.
Dr. Leah Stokes
07:01In other words, the momentum is working against us. We are researching where and how we can electrify factories in the United States, but there's one other solution that we're also looking at.
Dr. Eric Masanet
07:15That's right, and it's geothermal. Geothermal heat is heat that occurs naturally underground. We need to drill down into the earth in order to access it, but once we do that, we can route it directly into a factory to use it as heat and doing that replaces fossil fuels.
Dr. Leah Stokes
07:32So geothermal is yet another one in our set of solutions. We've got efficiency, electrification, hydrogen, carbon capture, solar, thermal, biomass and geothermal. It's a long list, but how can we put these solutions into action given the complexity of these plants?
Dr. Eric Masanet
07:51One of the places we're really seeing movement is at companies that are downstream within the industrial sector. These are the companies buying the chemicals, the steel, the aluminum, and turning it into the products that we see as consumers. So we wanted to hear about how these industrial decarbonization efforts have gone about making the supply chain work.
Nick Santero
08:10So making a car is both complicated and simple at the, at the same time.
Dr. Eric Masanet
08:16That's Nick Santero. He leads the sustainability science team at Rivian, which makes all electric trucks and SUVs. We know that getting electric vehicles on the road is key to decarbonizing the transportation sector, but Nick's job is to minimize the impact of manufacturing those cars too.
Nick Santero
08:33Fundamentally, the materials that go in are not so exotic. We've got steel, we've got aluminum, we've got plastics, we have components in the battery. We're shaping these, these materials into parts and we're fitting these parts together. We see nuts, bolts, adhesives. There's a paint shop, so ultimately it's something that looks a lot like a hot wheel.
Dr. Eric Masanet
08:53But making one of these vehicles is anything but child's play. Nick told us what it looks like inside Rivian's manufacturing facility.
Nick Santero
09:01Our factory in in Normal, Illinois is about 70 football fields large. So to put that in context, that's all the NFL teams playing at once, and it's not the biggest factory by far.
Dr. Eric Masanet
09:1270 football fields of machines, parts, workers and car building robots.
Nick Santero
09:17Anybody that's watched an automotive plant operate, they describe it as a dance. The coordination it takes to get just one part from a sheet of steel all the way to the final assembly line is a maze. From the outside looking in it's magic, frankly.
Dr. Eric Masanet
09:33It's deeply complex, which means decarbonizing all those steps is complex too, but it also means that there are hundreds of ways, however small to cut pollution from car making.
Dr. Katharine Wilkinson
09:45But with so many materials and processes and parts, where do we start? Where is most of the pollution coming from?
Dr. Eric Masanet
09:53Nick broke down how much carbon gets emitted over the lifespan of an electric car.
Nick Santero
09:57Roughly about half of that carbon is emitted before that vehicle leaves the factory, most of that is from the conventional material supply. Think your steel, your aluminum, your plastics. The other half occurs after it leaves the factory for an EV and that's the electricity that you use to charge your vehicle. Uh, of course you can choose the types of electricity that you have and use renewable energy, but this idea of this half and half is a good rule of thumb to think about decarbonization, half of it is on making the vehicle, the other half is on using the vehicle.
Dr. Katharine Wilkinson
10:29Once we get our power grid to run on 100% clean sources, the carbon footprint of driving electric cars will basically disappear. But if we ignore how those cars are made, we're leaving half of that pollution on the table.
Dr. Eric Masanet
10:45We can't get to net zero without decarbonizing the industrial sector. And Rivian is one of the companies leading the way. Since they first shipped their cars back in 2021, they've reduced their carbon footprint per vehicle by around 15%.
Nick Santero
10:59And that's because we've tackled some really important and low hanging fruit. Things like recycled content, focusing on our supply chains of steel and aluminum as well as polymers and saying, what can we do about this? How do we work with our suppliers to get better materials, less impactful materials into our vehicles?
Dr. Eric Masanet
11:13Like Nick said, pollution from manufacturing doesn't just come from inside the factory. A lot of it is embodied in the products they use like steel parts and they don't make the steel parts themselves. So they work with their suppliers to reduce the impact of the steel parts they're sending to Rivian.
Nick Santero
11:30We need to signal to our supply chain partners that we do care about this. If we don't ask the questions and we don't create the requirements for them to hit particular carbon goals or other sustainability goals, then there's no incentive for them to do it.
Dr. Eric Masanet
11:43And this keeps going down the supply chain. To hit a carbon goal that Rivian gives them, that steel parts supplier might need to ask for cleaner raw materials from one of their suppliers and it goes on from there.
Dr. Katharine Wilkinson
11:55Kind of a decarbonization ripple effect. I'm glad we have climate minded companies who are leading the way, but here's the thing, just about every product out there claims to be sustainable these days.
Dr. Eric Masanet
12:09Lots of companies will say they're green, but it can be really difficult to know whether those claims translate into meaningful emissions reductions.
Dr. Katharine Wilkinson
12:16We call this greenwashing.
Nick Santero
12:20Greenwashing often comes from a lack of transparency or maybe even selective transparency, what you choose to talk about and the things you don't choose to talk about. One of the ways that Rivian, as well as a lot of other companies, have gone to push against greenwashing is by providing scientific grounding for the work that they're doing. It's not to say that they're doing good or bad, it just is.
Dr. Eric Masanet
12:43And when companies are doing a good job with transparency, it improves the ability of consumers to understand what they're buying.
Nick Santero
12:50Policies change, market forces change, external partnerships change. There's a lot of things that an organization potentially can't control, but we can always control what we're being transparent about.
Dr. Eric Masanet
13:01Transparency won't clean up the industrial sector all on its own, but it is a critical first step, both because it holds companies accountable and because it gives consumers agency to shift demand to companies that are making meaningful progress towards the goals that they value.
Dr. Katharine Wilkinson
13:17But a sustainable transparent process can still come with difficult decisions. Making a product greener isn't always clear cut.
Nick Santero
13:27There was a project that I was working on long ago and we were designing a piece of metal and eventually I realized that you can make this metal a little bit greener by taking out some of the aluminum and replacing it with steel. And so you've merged these two metals together.
Dr. Katharine Wilkinson
13:43Sounds perfect, right? A neat, tidy technical solution to make a cleaner product.
Nick Santero
13:48Unfortunately, what that does is it makes it really difficult to recycle. So we came upon this very difficult paradox where we could reduce the carbon footprint significantly and we make it a lighter, better product, but we couldn't recycle it. And which one of those was better? Ultimately, it came down to value choices. There's no formula that says carbon footprint is more important than recyclability.
Dr. Katharine Wilkinson
14:15There are no easy answers here. We'll need to grapple with these value choices more and more as we clean up the industrial sector.
Dr. Eric Masanet
14:23And at the end of the day, the product has to work the way people expect it to and people have to buy it.
Nick Santero
14:31Is it cost competitive? Am I gonna see a return on that investment? Does it functionally work? How are customers gonna feel about this? Is it something they want to experience? Is it gonna last as long? These are all real challenges that we have. We can't just make something greener and have it be lower carbon. That's not enough. It also needs to be an amazing product that people want to use or else you've created something that has a low impact, but it doesn't have any use case.
Dr. Katharine Wilkinson
14:59If people decide to buy a dirty product over a clean one, then we're back to square one. And figuring out how to make things cleaner could become even more important because of some creative policies in our old friend the Inflation Reduction Act. Leah, are you still out there?
Dr. Leah Stokes
15:19Did someone say Inflation reduction Act <laugh>? Yes, Katharine, this is very important. The biggest part of the IRA are two tax credits that give incentives for building and producing clean energy like solar and wind.
Dr. Katharine Wilkinson
15:33Okay, let's take a step back, Dr. Stokes, what does building solar farms and wind turbines have to do with heavy industry and its pollution?
Dr. Leah Stokes
15:41Well, to get into the weeds for a second, the clean energy tax credits have these domestic content bonuses, which basically means that if you build your clean energy project with stuff that's made in the US, you get extra money, your incentive goes up by 10%.
Dr. Katharine Wilkinson
15:56That's pretty sweet. And it would encourage, I assume, developers to purchase materials like steel, iron, other manufactured products right here in the US rather than shipping them in from overseas.
Dr. Leah Stokes
16:08Exactly. And that would mean that there was more demand for domestically produced materials like steel.
Dr. Katharine Wilkinson
16:16Which would mean more factories to make them. And I get that these are meant to be new clean projects, but they still might raise some concerns for nearby communities, right? Given that in the past these industrial plants, well, they haven't always been the best neighbors.
Yinka Bode-George
16:33In Maryland near where I grew up, uh, there was a concrete plant. The process of transporting these concrete materials can create immense amount of air pollution and noise pollution for the communities who live nearby.
Dr. Leah Stokes
16:48That's Yinka Bode-George. She's the founder and CEO of Sustain Our Futures Foundation. She consults with companies who are looking to decarbonize their businesses and protect communities.
Yinka Bode-George
16:58So in Maryland, this concrete plant actually exists nearby the Kingdom Missionary Baptist Church, which was a historically Black church in the community. So church members could actually sweep up the particulate dust created from this facility and actually fill a sizable jar with that dust. Can you imagine what it's like to breathe in all of that particulate matter and dust every single day going to church?
Dr. Leah Stokes
17:28And we know that breathing in this dust or particulate matter as it's often called, can increase the risk of health problems like heart disease and asthma. And there are other toxic pollutants emitted by some of these facilities that are linked to higher cancer rates in nearby communities.
Yinka Bode-George
17:45So for example, in the south side of Chicago, community advocates fought against a proposed recycling plant because it included a metal shredder machinery that's actually known to cause very hazardous particulate matter. And so advocates really didn't want this coming into their community and they successfully disrupted the permitting of this facility.
Dr. Katharine Wilkinson
18:07Sometimes we assume that a project with sustainability goals will benefit everyone, but that is certainly not always the case.
Yinka Bode-George
18:15The relationship between industry and the neighboring community stakeholders has been a legacy of harm, extraction, exploitation. Heavily polluting industries tend to be cited in an overrepresented manner in majority Black, Brown, and low-income communities.
Dr. Katharine Wilkinson
18:33People should not have to breathe toxic air just because their neighbor is an industrial plant. And even if a facility is installing these new technologies to reduce harmful pollutants, there's still that legacy and the potential for harm. And that doesn't just go away.
Dr. Leah Stokes
18:50We don't wanna keep repeating past mistakes. So how can companies do better?
Yinka Bode-George
18:57The same behaviors that created the climate crisis, those behaviors of sacrificing people and sacrificing the planet, are not gonna get us out. We have to champion new and different ways of being. For companies, healing their relationship with communities looks like showing up differently.
Dr. Katharine Wilkinson
19:19We asked Yinka, what does showing up differently really look like?
Yinka Bode-George
19:24Just stepping into a community, that's a huge responsibility. So companies should start with their own due diligence. What has been the legacy of harm in this community and how can I as a company not recreate that harm? Engaging community stakeholders meaningfully is key.
Dr. Leah Stokes
19:40We can't expect everybody to understand the ins and outs of how steel is made, but it's still important to educate local communities on the potential harms and benefits of, say for example, replacing a blast furnace with hydrogen.
Dr. Katharine Wilkinson
19:54So why is it that companies don't typically engage local communities? What is the holdup?
Yinka Bode-George
20:00I think a lot of companies tend to be afraid of engaging community stakeholders because they face opposition, but that opposition is rooted in behaviors of harm and exploitation. So when you're using behaviors that are more generative, that are more equitable and fair, community stakeholders can be so critical in realizing successful outcomes for your project.
Dr. Leah Stokes
20:24Yinka shared an example of how this works in practice. When a large electric bus manufacturer was building a new facility, they partnered with a labor coalition to make sure there were real community benefits from the project.
Yinka Bode-George
20:38This includes things like pre-apprenticeship programs, making sure that new hires and those who are promoted are from historically excluded groups in the community.
Dr. Katharine Wilkinson
20:49We do love to hear about more electric buses and of course, how clean technology manufacturing creates good jobs.
Dr. Leah Stokes
20:56But as Yinka explained, it's not just about creating jobs. Companies should also make sure that nearby communities are not exposed to harmful pollution.
Yinka Bode-George
21:06It's not enough to say, we hope that this combustion process doesn't create additional air pollution for the community. Or research says it's not going to do that. You have to have safeguards.
Dr. Katharine Wilkinson
21:19And safeguards could look like pollution monitoring and reporting. It could look like data that's accessible to the public. And of course mitigation strategies if pollution exceeds those limits. Industrial facilities need to commit to being better neighbors.
Dr. Leah Stokes
21:35And this isn't just good for the communities. It could also be good for the business, including their bottom line.
Yinka Bode-George
21:42What we see now is a lot of communities opposing these infrastructure projects. So when companies seek permitting for a new project, they get shot down because community members don't wanna live near them. That opposition is rooted in that legacy of harm and exploitation. And so if the moral argument is not quite there for you as a company, really think about the cost of an action. There are notable stories like the Osage Nation opposing the wind farm and having to face hundreds of millions of dollars in termination fees.
Dr. Katharine Wilkinson
22:21To transition to a clean economy. We need to build a lot of new infrastructure. Facilities that can make clean steel, put together wind turbines, generate clean energy, and we need to do that quickly if we're gonna meet the targets we have for a livable future. And that's gotta be way faster than we are now.
Yinka Bode-George
22:41It's not just the right thing to do in terms of centering community-based approaches. It's also critical to deploy fast enough, critical to meet our massive sustainability goals.
Dr. Leah Stokes
22:53Recent federal climate policies have recognized how important it is to bring communities along. You know, the Bipartisan Infrastructure Law and the Inflation Reduction Act. They both included stipulations to create community benefits plans.
Yinka Bode-George
23:07By mandating community benefit plans as part of these funds, it then required companies to create local community benefit strategies.
Dr. Leah Stokes
23:18Though unfortunately, these historic climate bills and especially the pieces that address environmental justice, they're in jeopardy with the new administration that is really threatening to roll back so much funding.
Yinka Bode-George
23:29We know that the administration has perceptions on terms like environmental justice, and it's unfortunate that those negative perceptions exist.
Dr. Leah Stokes
23:42Clean air and clean water for every American should not be controversial and it shouldn't be something that we have to compromise on to hit our climate targets.
Yinka Bode-George
23:51In the coming administration, we don't really know quite what to expect. What I think is the private sector's role in shaping sustainable futures that center equity and environmental justice will grow and grow.
Dr. Katharine Wilkinson
24:07The reality is that for the next four years, the private sector alongside municipalities and states, they're going to have to lead on decarbonization because we don't have time to stand still or go backwards. We all have agency to shape our communities. And getting involved in local community organizations is a great way to build that sense of agency and really make a meaningful impact on a local scale.
Yinka Bode-George
24:32I think one of the main assumptions of environmental justice is that it's only for a small group of people. And the reality is environmental justice is really about power. What environmental justice demands is regardless of who you are, the color of your skin, where you live, your education level, your age, regardless of all of those factors, you can access everything conducive to your wellness. And so what that looks like in the world of industrial decarbonization is centering those who have been most significantly relegated into positions of marginalization.
Dr. Leah Stokes
25:15Yanka left us with a positive vision of the future, one where we're able to deploy new industrial technologies at a massive scale, but we do it right this time.
Yinka Bode-George
25:26This future looks like people being able to breathe clean air, people having high quality jobs, people not being left behind. How we got to the climate crisis is not how we get out of it. And so a deep interrogation of the practices that led to the climate crisis is so necessary so that we are making sure we're putting forward those root cause solutions to address things.
Dr. Leah Stokes
25:59Now is the time to really push things forward to make that future real.
Dr. Eric Masanet
26:09One way we can tell the story is that it's just too hard, it's too costly, it's too complicated. But I don't think that's the right story here. And neither does Rebecca.
Rebecca Dell
26:18A lot of people say what you're doing is so hard. And I don't actually think that it's hard. I think that it's just early stage. So I often tell people that the state of the work for industrial decarbonization is similar to the state of the work for clean and renewable electricity in the year 2000. Imagine going back to the year 2000 and you were out there saying, we think we should have a hundred percent clean grid. People would probably be like, that's crazy. That's gonna upend the whole economy. That's gonna cost a squillion dollars. Like it wouldn't even work, the lights would go out. What are you talking about? But fast forward more than 20 years, and we're in a situation today where a hundred percent clean grid is not easy. It's not inevitable, but you look around and you're like, we have line of sight for how this could work.
Dr. Leah Stokes
27:17Getting to the point where we could see the solution just around the corner. It took years of work. Regulation, policy, organizing, you name it. But now we can finally see a pathway to decarbonize the industrial sector.
Dr. Eric Masanet
27:32And as Rebecca said, that's the work that needs to be done now. It's not impossible, it's just that some of it is early stage.
Dr. Leah Stokes
27:40And when things are early stage, well that can be exciting.
Rebecca Dell
27:44Every additional piece of work that we do in it has higher leverage than it will at a later stage. So this is an opportunity to get into a fantastic project on the ground floor.
Dr. Leah Stokes
27:54And what we've got to do is get companies to change how they're thinking. And there's a reason that that can be hard to do.
Rebecca Dell
28:00Change costs money even if it's good change. Change costs money.
Dr. Leah Stokes
28:15These companies like any other, are profit driven. So how can we convince them to make the change when it costs them money?
Rebecca Dell
28:15So these basic industries that provide kind of the fundamental materials of our economy, the cost of the materials is a vanishingly small percentage of the cost of the finished product. For construction in the United States, less than one half of 1% is the typical amount of money that we spend on cement. Just because the clean cement is more expensive doesn't mean the building is more expensive. If you look at it from the perspective of somebody who owns a cement kiln and you're like, okay, it might be more expensive for you, but it's not gonna be more expensive for the economy at large. That's a policy problem. That's not a question of can we afford it. Absolutely we can afford it.
Dr. Eric Masanet
29:00That's true. In many cases, industrial decarbonization investments come with lots of co-benefits that translate into reduced production costs. For example, when we eliminate onsite combustion through electrifying a process, that same company also eliminates onsite pollution abatement equipment. And that translates into benefits to the bottom line.
Dr. Leah Stokes
29:21Which means that decarbonization doesn't have to make things more expensive.
Rebecca Dell
29:25When I meet with representatives of incumbent firms who are interested in taking climate action, they know that they need to. Like in the fullness of time, and the fullness of time is not that much time, now it's like 25 years, they are going to have to transition. And so right now they're in a position where they say, look, current market conditions will not support the cost of transition. And so we're just gonna fight efforts to make us transition because we think we'll lose money. And I say to them, no, the solution here is not for you to fight efforts to transition. The solution here is for us to work together to change the market conditions. You know, you need to change. We know you need to change. We know that you can't afford to change under current circumstances. So work with us. We all understand that the most important thing here is that we need to create a set of circumstances where when a customer goes to the market and they are offered a clean version or a dirty version, they will decide, I prefer the clean version. Let's work together to change market conditions.
Dr. Leah Stokes
30:40Market conditions are just another term for policy, and we need that policy to coordinate so that companies up and down the supply chain act, and they're not holding back an industry just because there's a slow mover.
Dr. Eric Masanet
30:54And we need policies that create market demand for these clean products. And consumers need to know when it's really a clean product. We can do this through third party verification so that people can tell if it's real or if it's greenwashing.
Dr. Leah Stokes
31:07So we know what we need to do. But the question is how can we get policies in place to move the market and help push these companies along?
Dr. Eric Masanet
31:15Well, there's a lot of common ground here and room for action at both the federal and state levels.
Rebecca Dell
31:21While the Republican party does not have a longstanding commitment to climate action, they are extremely interested in the competitiveness of American manufacturing, in innovation for American industries, in making sure that American industries are at the technological cutting edge.
Dr. Leah Stokes
31:42And there are specific policies that we can push for. Rebecca had some ideas.
Rebecca Dell
31:49The most important thing that anybody can do is to get involved as a citizen first and a consumer second, you have much more power as a citizen than you have as a consumer. A great example of something that we need to be pushing at the state level is a set of policies called Buy Clean. Buy Clean is the idea that your government is buying some of the most emissions intensive materials out there, specifically building materials. And if they're gonna be using your tax dollars on it, they should be buying the green versions. You can go to your city government and say, hey, you guys, you're building all these roads. Are you building them out of clean concrete?
Dr. Leah Stokes
32:31The work to decarbonize our industrial sector is extremely complicated. And as Rebecca said, it's early stage.
Dr. Eric Masanet
32:38But the solutions are there. We can set up policies that change market conditions. We can buy clean to provide strong incentives for companies to decarbonize, and we can work with these industrial companies and figure out together what they need to do to make this transition happen.
Dr. Leah Stokes
32:53And that involves two things. First, adopting those proven technologies that are available today like electrification. And second, making those investments so that we have the technologies we need tomorrow.
Dr. Eric Masanet
33:12As we heard from our guests today, the private sector is really going to have to play a huge role here. The good news is that there are plenty of companies, innovators, and leaders out there who get that this is no time to hit the brakes on decarbonization. And I'd like to stress that it's definitely possible for the industrial sector to reach net zero emissions by mid-century. First of all, we've got a lot of the technologies we need already in hand today. And with the right planning, commitments, and investments, we can make progress on the new technologies that we need to get them out the door.
Dr. Katharine Wilkinson
33:44And we can focus on building strong, diverse coalitions, bringing together labor groups, environmental advocates, public health professionals, clean tech innovators. It's about creating a shared vision for industries that are clean, that provide good jobs, that protect people's health and make communities better.
Dr. Leah Stokes
34:09A Matter of Degrees is co-hosted by me, Dr. Leah Stokes.
Dr. Katharine Wilkinson
34:12And me, Dr. Katharine Wilkinson.
Dr. Leah Stokes
34:16We are a production made in partnership with FRQNCY Media, the 2035 Initiative at UC Santa Barbara, and The All We Can Save Project.
Dr. Katharine Wilkinson
34:25Thanks to our funders and supporters who make this show possible, including the 11th Hour Project. Special thanks to Fossil Free Media and the Make Polluters Pay Campaign, which is working to hold big oil accountable for the damage they're doing to our climate and our communities. Find out more at makepolluterspay.net.
Dr. Leah Stokes
34:43And if you're digging the show, please hop on Apple Podcasts or Spotify and give us a five star rating or leave us a review.
Dr. Katharine Wilkinson
34:49Script writing, fact checking, communication and production support are by Lucas Boyd, Quinn Lewis, Christin Palmstrom, Anusha Singh, and Eleanor Thomas.
Dr. Leah Stokes
35:00At FRQNCY Media, Michelle Khouri is our executive producer. Lizzie Stewart is our producer and Claire Bidigare-Curtis is our editor and sound designer.
Dr. Katharine Wilkinson
35:10Rose Wong designed our show art. Sean Marquand composed our theme song and additional music came from Blue Dot Sessions.
Dr. Leah Stokes
35:17Find us online at degreespod.com and @degreespod on the artist formally known as Twitter, and you can also find us on YouTube.
Dr. Katharine Wilkinson
35:26And stay tuned for more stories for the climate curious.
Dr. Leah Stokes
35:36Everyone's invited and it's going to be a party, an industrial decarbonization party. <laugh>.
Dr. Katharine Wilkinson
35:44<laugh> Serve up the pie now baby <laugh>.
Dr. Leah Stokes
35:52That was a good laugh.